SHINE PROJECT - Strengthening high-level commitment for Integrity Initiatives and Nurturing Collective Action of Enterprises advocating for fair market conditions


Countries of operation: 
Philippines (HQ)
Collective Action Type: 
Standard Setting Initiatives

Makati Business Club, European Chamber of Commerce in the Philippines


The project aims at initiating Collective Action between foreign and local businesses in order to support fair market conditions. The Integrity Initiative will encourage companies to commit to having no tolerance for corruption, and to sustainable development.


This project is supported by Siemens as part of the Siemens Integrity Initiative.

Further information


The specific objectives are to:

  • Identify key concerns of the private sector that affect integrity and transparency in business transactions
  • Develop a unified “Business Code of Conduct” as a standard for local and foreign business entities
  • Create an “Industry Integrity Pact” that provides control measures to ensure transparency and integrity in business transactions
  • Develop products to set up integrity practices as basis for an audit and certification programme for participating companies
  • Institutionalize the whole process to promote sustainability of the Integrity Initiative

This project is supported by Siemens as part of the Siemens Integrity Initiative.

Strengths, weaknesses, lessons learned: 


Key activities 2013-2014

  • An online whistleblowing system for case reporting of violation of provisions of the Unified Business Code of Conduct was set up in October 2013
  • To date (March 2015), the Integrity Pledge has been signed by 2,227 companies and/or organizations with more than 200 business and industry organizations, local chambers and professional associations are actively promoting the Pledge among their members; moreover, 43 government agencies including the ‘Union of Local Authorities of the Philippines’, a non- profit umbrella organization participating to support the initiative in encouraging their own bidders and suppliers to sign the Integity Pledge; altogether, the concept of a ‘preferred supplier status’ being initiated by company signatories is seen as a good strategy to convince more and more companies and organizations to join the Integrity Initiative campaign
  • The Senate of the Philippines adopted the Senate Resolution No. 54 on September 16, 2014, which provides the policy framework by which various government agencies can require companies in the private sector to comply with ethics standards in the conduct of their business
  • The online Integrity Self-Assessment tool counts 256 signatory companies and it allows them to rate their existing integrity policies and practices, and consequently see in which areas changes are needed
  • The Integrity Compliance Certification system has been pilot tested among two validated ‘advanced’ signatory companies
  • In partnership with the ‘Good Governance Advocates and Practitioners of the Philippines’, a training module for Integrity Compliance Officers was developed to 1) introduce the concept of integrity in business, 2) identify and discuss the required competencies and functions of ‘Integrity Compliance Officers’; and 3) encourage the appointment of such Officers in business organizations. All publicly available online learning modules, tutorials and videos were uploaded on the project’s website
  • A secure online platform to share integrity best practices, policy templates, tools and references by all company signatories upon creation of a unique user account on the Integrity Initiative website was created


  • Various private sector associations in the region like in Indonesia, Malaysia and Thailand show interest in replicating Makati’s Integrity Initiative model. The ‘Indonesia Business Links’ has already been pilot-testing the self-assessment tool among five companies in Indonesia